The eye stays honest.

Looking for what's already there before deciding what to add. Detail, tension, and story tend to arrive together, my passion is to find them and make them legible.

       I work at the intersection of strategy, creativity, and business, mostly across media, hospitality, and culture. What interests me isn't the surface of a brand or a place, but the thing underneath it: what it actually is, what it's trying to become, and the story that's true enough to build on. Good work, to me, is less about inventing and more about noticing, then giving that a shape people can feel.

        7+ years of strategy and brand work, and a documentary photography practice that keeps the eye honest. The two feed each other: photography taught me to look slowly, and the commercial work taught me to make that seen.