The eye stays honest.
Looking for what's already there before deciding what to add. Detail, tension, and story tend to arrive together; my passion is to find them and make them legible.
I work at the intersection of strategy, creativity, and business, building brands, leading teams, and sitting close enough to clients that trust becomes the actual product. What interests me isn't the surface of a brand or a place, but the thing underneath it: what it actually is, what it's trying to become, and the story that's true enough to build on.
8+ years of strategy and brand work, and a documentary photography practice that keeps the eye honest. The two feed each other: photography taught me to look slowly, and the commercial work taught me to make that seen.
I work at the intersection of strategy, creativity, and business, building brands, leading teams, and sitting close enough to clients that trust becomes the actual product. What interests me isn't the surface of a brand or a place, but the thing underneath it: what it actually is, what it's trying to become, and the story that's true enough to build on.
8+ years of strategy and brand work, and a documentary photography practice that keeps the eye honest. The two feed each other: photography taught me to look slowly, and the commercial work taught me to make that seen.